There are days when the theme of sustainability is also overflowing in newspapers like Il Sole 24 Ore, and this is a good sign. Take the issue of October 9, 2006. On page 29
a good advertisement for Toyota on its program Zero Emissions : "We are convinced of the importance of maintaining the delicate balance between man and environment. It is not just to limit pollution from cars. E ' something that goes beyond the technologies avanguiardia made by Toyota in the field of engine ecological diesel or hybrid systems . We employ innovative solutions in the environment at every stage of the cycle of vehicles: from design, implementation and use, until the time of recycling. Only in this way we can achieve the ultimate goal: zero emissions ".
From page 31 to page 34 a special dossier on the energy bill and price increases on all the tips and tricks to reduce fuel consumption, from boilers to solar panels High efficiency, maintenance of the plants to wood stoves.
But the real gem, one that really a sign that something is changing, we find on page 13, with an article titled "that index of happiness that can make a rich country, "about the measurement of welfare and happiness. The article deserves to be read, then quoted in full.
Vito Di Bari
" In these days of debate on the budget meant, I want to steal a few minutes to tell a story. It 's the story of a king, and the pursuit of happiness of the withdrawal of a kingdom.
the slopes of the Himalayas, there is a tiny nation. Many years ago, his king was little more than a child, and - perhaps for this reason - still believed in dreams. He decided to measure the welfare of his people, but instead of applying the GDP (Gross Domestic Product) created the Fil (Gross National Happiness). This index was wonderful, because he had the quiet force of the spiritual values \u200b\u200bof Buddhism. While the western model of development failed - one at a time - in other third world countries ravaged them and the roots of their economy and their culture, the small country grew, people lived longer and respect nature, and traditions. It was then that the king decided it was time to go out and transferred the command of his reign to an elected Parliament.
This story is a true story. The country is Bhutan and the King Jigme Singye Wangchuck is called, was 17 when in 1972 he conceived the GHN (Gross National Happiness), which puts the sustainability objectives in the purely economic: the preservation of the environment and bio-diversity, equity socielae and preservation of traditional culture. King Wangchuck has voluntarily given up the role of head of state in 1998, when parliament was opened. Meanwhile, the laws in support of Phil had generated many results, there cite a few. The UNDP Development Index (the index which measures the level of development of a country) of Bhutan has become one of the best of all countries in the developing world. In a period of only 40 years, the average life expectancy has doubled from less than 35 years to nearly 70. The literacy rate should reach 95% by 2012 from 0.5% in 1961. The permanent forest cover is greater than 70%. By 2012, the fertility rate will stabilize at replacement level: for every one born dead. Special laws have made eco-tourism, sustainable and non-invasive against the traditional culture of local populations.
Some of you know the so-called Easterlin paradox, which states that "once you reach the level of comfortable life, any increase in income makes a certain diminution of happiness." Today, the Nobel Prize for Economics Daniel Kahneman suggests that in the GDP Mah (Aggregate Measure of Happiness, the cumulative index of happiness).
Want to tell a story that still is not true. The time is ripe for the world to collect the challenge from Robert Kennedy when said: "The GDP measures everything except that which makes life worth living." And, to assess the effectiveness of governments, not just calculate how much wealth we produced, but also because the quality of our life has been enriched. Why our government will begin to consider the country for what it really means a group of individuals who are born and grow and live and love and suffer and dream. And they produce wealth, of course. But first, there in the real world. "
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